I worked with a client to create branding for his phone clip product. He wanted the brand to be very simple and clean, similar to how apple has their branding. He named his product "SBar", rearranging the letters in Bar which was his original idea since the clip is a metal bar. The S in the logo was clipped to hint at what the product is. I created a pattern out of the S in the logo to add some fun to the packaging and make it stand out, while keeping it simple.